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PRODU FastFWD May 2022: NFT, Digital Authenticity

MIAMI, FL — May 26, 2022 — (NOTICIAS NEWSWIRE) — NFTs (Non-Fungible Tokens) are transforming the advertising industry by giving identity and authenticity to digital works. Furthermore, winds of revolution are blowing hard on the industry of ideas. In this edition of PRODU FastFWD, “NFT: Digital Authenticity”, creatives such as Sebastián Arrechedera, founder of Rainbow …

MIAMI, FL — May 26, 2022 — (NOTICIAS NEWSWIRE) — NFTs (Non-Fungible Tokens) are transforming the advertising industry by giving identity and authenticity to digital works. Furthermore, winds of revolution are blowing hard on the industry of ideas.

In this edition of PRODU FastFWD, “NFT: Digital Authenticity”, creatives such as Sebastián Arrechedera, founder of Rainbow Lobster; Rubén Ceballos, Head of Creative Strategy, Archer Troy, and Eric Descombes, Partner & CEO, FCB Mexico, address from their experience the myriad of possibilities that this peculiar digital asset could offer.

They all agree on the value of registering ideas in the digital spectrum and made predictions about the future of the industry’s economy following this new technology-driven movement.

See the full report here

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For 31 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. Rapid and constant changes in the media-consuming world have made PRODU flexible and adapt to this specialized content; providing segmented everyday solutions for your demanding readers on each platform. PRODU generates periodical trade publications (printed) and an online directory: Who’s Who Online and the most prestigious and consulted website and newsletter for the television, advertising, and technology industries (online). Additionally, PRODU offers three free newsletters that reach more than 30,000 decision-makers and executive professionals every day.