Rojas Saldana: Pulling herself up


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61-percent of women said they were conflicted between meeting the demands of home and the demands of the family during the COVID-19 pandemic, reveals a study by SCIKEY Market Network.

Ilhiana Rojas Saldana, Founder, and CEO of BeLIVE Coaching & Consulting knows all too well the challenges many women face in nurturing their career and their family.

 “Most Latinas feel they’re not being listened to or supported because their values do not align to the corporate culture”, said Rojas Saldana in an interview with

Rojas Saldana recently launched a collaboration book sharing the stories of several Latinas who inspired her to step out of her comfort zone.

“I had to learn to be comfortable at being uncomfortable,” shared Rojas Saldana about dealing with workplace culture that often favors men, on the Latino News Network (LNN) podcast, “3 Questions With…”, hosted by Maricela Baez-Pryor.

The book, Extraordinary Latinas: Powerful Voices of Resilience, Courage & Empowerment, said Rojas Saldana is intended to inspire and empower Latinas to stand up and realize they can achieve whatever they put their mind to.

SUGGESTION: America’s Latina Leadership Crisis

Rojas Saldana is also a member of the New England chapter of the Network of Executive Women (NEW) that in 2020 released the findings of a study examining why senior-level Latina talent is heading for the exits of corporate America at an alarming rate.

Among 36 senior and mid-level Latina executives interviewed, most said they didn’t feel they fit easily into the typical corporate culture of the United States. While this could be celebrated from a differences-add-strength perspective, study insights show far too many companies quashing Latina diversity.

Rojas Saldana has 20-years of executive experience leading and coaching professionals, teams, and businesses into success for notable Fortune 500 companies in both Mexico and the U.S. She is a native of Mexico, living in Rhode Island.